Nigerian chef, Hilda Effiong Bassey, popularly known as Hilda Baci, has broken the Guinness World Record for the “longest cooking marathon by an individual”. The chef, on Monday morning, smashed the 87 hours 45 minutes record set by now-former Guinness World Record holder, Lata Tondon. Hilda launched into the competition on Thursday at exactly 4 pm when she put on her cooker. The chef has continued to receive a wave of support from government officials, celebrities, clerics, and other well-meaning Nigerians. These are 5 benefits Hilda will get from the beating the Guinness World Records:
1. Global recognition
The Guinness World Record certificate is accepted globally and the holders of this certificate are known all around the world. This means that Guinness World Record holders become famous after receiving the certificate.
2. Personal branding
With the current wave and heightened attention Hilda is getting, this would promote her personal business brand. After breaking the record, her brand’s “value perception” will definitely soar high with global appeal.
3. Endorsement deals
Hilda can use the current buzz to create other cooking “pet projects” and she won’t be finding it difficult to get endorsement for any project. Big brands would want to associate with her “Big Name”.
4. Increased fan base = Social Media Income
Riding on her popularity, Hilda is positioned to skyrocket her social media value, both as a person and for her brand. She is already witnessing more followers across various platforms, and that could grow even more as she wins. She would become an influencer meaning more money for her.
5. National Treasure
Hilda is being praised for her courageous attempt at the Guinness World Record. She puts the country in a positive light which makes her a national treasure.