Nigerian music streaming platform, Meplaylist, has announced the appointment of Mathew Knowles and Michael Kay Kiladejo as members of its global executive team.
The announcement follows their investment in the on-demand music streaming startup, Meplaylist. They are now to play executive roles in the company.
Both men have expressed optimism at the growth of streaming in the wider African market on a dedicated panel at this year’s Midem Digital in June.
Knowles is widely recognized in the industry for his effective approach in developing and promoting award-winning artists, from his iconic daughters Beyoncé and Solange to Chaka Khan, Earth Wind & Fire and Destiny’s Child. He has achieved record sales exceeding 450 million worldwide.
As the President, Global Marketing and Communications of Meplaylist, he will be tasked with leading and delivering all global marketing and communication initiatives aimed at positioning MePlaylist as a key player on the international music streaming landscape for the Nigerian-born platform.
The Destiny’s Child manager who is however going to be operating from the U.S. said: “l look forward to my new role with MePlaylist and it gives me a deep sense of pride to partner with two incredible African men in a music streaming space where people of colour are not represented enough.
“Our goal at MePlaylist is to bring awareness to the many incredible artists and a plethora of African music genres.
“We want to take African music out of the generalized “World Music” category and give it the many powerful voices it deserves.”
London-based Michael Kay Kiladejo assumes the role of President, Global Licensing and Content Acquisition. He will generate leads, engaging global content delivery partners and rights holders to make trending and multiple genres available to MePlaylist users.
Speaking on his new role at Meplaylist, he said: “It is immensely gratifying to be embarking on this venture, at a time when Africa holds so much untapped potential to yield the next generation of global superstars.
“In this moment of great change and growth, it is a huge privilege for me to be working with my esteemed colleagues, to present MePlaylist, a streaming platform whose mission statement is to diversify the menu and enrich the global music palette.”