Mavin Records CEO, Don Jazzy recently took to Twitter urging Nigerian artists to take cues from Davido on how to market their albums effectively.
In a tweet, he suggested that artists should learn from Davido and focus on promoting their albums aggressively, just like the Afrobeat superstar does.
Don Jazzy’s advice is timely, given the current state of the Nigerian music industry. With the rise of streaming platforms like Spotify, Apple Music, and Tidal, it has become easier for artists to release and distribute their music to a global audience.
Don Jazzy’s tweet has sparked a conversation in the Nigerian music industry, with many artists and fans weighing in on the topic. However, some fans have praised Davido’s marketing skills and suggested that other artists should emulate him, yet some others have argued that there is no one-size-fits-all approach to marketing and that artists should find their own unique selling points.