Cravins Ice Cream commenced operations in 2018 in the north-eastern city of Maiduguri, Borno State wherefrom it has expanded rapidly to adjoining states of Yobe and Plateau with a promise to reach every state in Nigeria and beyond. Despite stiff competition in the food industry, the company has distinguished itself through its excellent service delivery, providing much desired superior value to its customers. The company also prioritizes its impact on society and takes its corporate social responsibility seriously.
The CEO of Cravins Ice Cream Jerry Danjuma David speaks to Pride Magazine Nigeria about the delights of ice cream in north-eastern Nigeria.
What inspired the setup of Cravins Ice Cream?
God provided the inspiration behind everything Cravins has turned out to be. Like most youths in the country, I had big dreams coming out of university, but that was put on hold while working as a telecoms engineer in the corporate world for a few years. I’ve always had the desire to build a conglomerate that promotes financial independence and social inclusion, and while working I surmised that with greater freedom and flexibility, I could make my dreams come alive. I identified the growing market space in Maiduguri, resigned from my job and sold my car. The proceeds from the sale combined with the little savings I had put together while working was sufficient to start up. And from the humblest of beginnings, two years down the line, I have three outlets (two in Maiduguri and one in Damaturu, Yobe) meeting the demands of teeming customers and a fourth outlet opening soon in Jos, Plateau. The success of Cravins has also allowed us to give back, and we provide food items to internally displaced persons affected by the insecurity in the region.
What flavours does Cravins offer?
We have about 50 regular flavours including Berry Blast, Red Velvet Cake, Summer of Love, Honeycomb, Chocolate Therapy, Nutty by Nature, and Foxy Brown. We continuously evolve, trying out new distinct combinations to better serve our customers. We have over 30 signature flavours across various locations based on customer demands because the essence of setting up the business is to serve the customers’ ever-changing demands for the best ice creams with extremely smooth texture.
What does the future hold for Cravins?
We’re growing with every tick of the clock and are really excited about how far we’ve come in just two years. Cravins has grown to become a household name in Nigeria’s north-east region, and we hope to span across the country and Africa in the shortest possible time.
The interview first appeared in the Consumer Brands edition of Pride Magazine Nigeria.
1 Comment
That’s good my CEO more graces and wusdom.