Self-described as “obsessed with storytelling and ideation”, today’s Man Crush Monday Obinna Okerekeocha is the creative powerhouse you want at the helm of affairs to birth concepts and bring them to life.
Obinna’s creative versatility is one of his strong suits. He is skilled in art direction, music composition, editing, filmmaking, copywriting, graphics & motion design, multimedia, among others. And he has applied this versatility in various sectors.
For over a decade, he worked in advertising, and his art direction and content creation contributed to building some of Nigeria’s super brands. He also worked in oil and gas companies, helping improve their brands’ visibility. In the not-for-profit sector, he was the Brand Programs Manager at the Tony Elumelu Foundation where he used his creative skill set to help impact the lives of entrepreneurs on the African continent through different projects and productions. Furthermore, his penchant for giving back is what motivated him to be a panelist on The Future of TV in Nigeria and Its Relevance for Content Creators at the 2021 Pride Lagos Creative Enterprise Week (PLCEW), an organisation aimed at helping creatives chart pathways to make a sustainable living from their creativity.
Obinna is known as well for his work in television. He was the Broadcast Design & Branding Team Lead at Nigeria’s first full-service 24 hours news channel, NN24. Currently, he serves as the Creative Director at REDTV, an award-winning African lifestyle and entertainment streaming video-on-demand channel on YouTube supported by the United Bank for Africa (UBA).
Obinna has come a long way since studying Fine and Applied Arts for his bachelor’s degree. Keen to remain on top of his game, he constantly keeps abreast of cutting-edge technologies that shift the creative landscape. Continually honing his craft and achieving mastery puts him right up there as a creative to emulate. That’s why we celebrate Obinna Okerekeocha as our Man Crush.