Digital entrepreneurship, which entrepreneurship opportunities that are created and pursued through the use of technological platforms, is gradually becoming a trend now. Many people are quitting their 9-5 jobs to start their brands through communication equipment. However, with the increased influx of new entrepreneurs and businesses into the business world, there are basic skills every online entrepreneur should have. With 2022 around the corner, these are the top 5 skills they should have:
1. Digital marketing
Digital marketing is the use of the internet, mobile devices, social media, search engines and other digital channels to reach consumers. As a new digital entrepreneur, learning the basics of digital marketing is very important to the success of your business. The proper use of online channels and SEO, to promote your business will determine how your target audience will find your business online. It is a broad type of marketing and it consists of some competencies such as inbound marketing, SEO, pay-per-click, affiliate marketing, email marketing and social media marketing.
2. Graphic design
As a new business owner, it is expected that you don’t have much funds to spend on the best graphic designers. Learning the foundation of graphic design helps you produce attractive and simple designs that help you stand out from the crowd. Your designs should be kept simple whilst displaying your brand colours. Thankfully there are basic design tools like Canva, Photoshop and InDesign that will save you a lot of money over the long run.
3. Basic Video Editing
The art of creating simple videos that provide detailed information about a brand’s event either a sales discount or new arrivals is a useful skill for digital entrepreneurs. Being able to film, edit and present video on your website and social media channels is a massive marketing advantage.
4. Copywriting
Copywriting is the act of writing persuasive marketing and promotional materials. In this case, the product is called sales copy, and it increases brand awareness which in turn persuades people to take action with a call-to-action line.
5. Email
Emails are one of the formal ways of communicating especially between business partners, investors, influencers and other creatives. The ability to create error-free emails, and communicate effectively is a compulsory skill for online entrepreneurs.