People have different reasons for attending networking events. It could be for job leads, referrals, exposure, connections, opportunities- in a bid to grow their businesses and careers.
Networking goes beyond distributing your business card at events. When people see you are self-absolved in what you stand to gain, they would pull away. The individual has to move from’ What is in for me’ to ‘How can I help?’. Most people love to speak about themselves. You should approach networking based on interest in the other person and not necessarily what you want to promote.
True networking happens when people communicate their passions and connect with others who share those passions. Here are tips to help you network the right way so you don’t feel disappointed:
1. Don’t be desperate
You should not only network when you need it. People can sense desperation when you network for self-promotion purposes. You don’t have to wait until you need the referral, job, or recommendation. You should network without any ulterior motive in mind.
2. Have a plan
Don’t go for networking events without a plan. Be clear on the talents, skills, and expertise you are bringing to the table. That way you are not caught off guard and it builds credibility.
3. Be generous
You may be tempted to network for just landing a job or have access to influential people. It is okay to forge connections between people who can help each other. People don’t forget generous people. Do well to connect people with similar passions and interests. When you make these promising connections, you are building your network.
4. Everyone counts
Don’t dismiss anybody as unimportant. You can learn something from anyone. Even the janitor has information that helps you to the next level you seek. When you talk to people, ask questions, and show interest.
5. Offer help
During conversations, ask how you can be of assistance. If this is not needed, you should then offer your business card or connect on social media for the future.
6. Follow up and follow-through
It is wise to follow up and through with connections. You can send an introductory email. If someone had reached out to you and you promised to work with them. Keep to your word