The Fruche’s SS ’16 Collection Titled Nkeiruka

The Fruche brand is known to dabble into sartorial aesthetic which isn’t necessarily up the stylish allay of most Nigerians. The brand has been dubbed as existing for the ‘cool kids’. We have a shortage of those amongst most Nigerian youths – the thought of most is to look good, not necessarily cool – the words connote different meanings.

Like most design brands they’ve rounded up their patriotic customers, targeting their market space and marking their territory, but still we can’t afford not falling in love with their pieces. The collection which mirrors the relationship between a boy child and mother is depicted in the collection title, Nkeiruka – which happens to be the name of the designer’s mother.

Without further ado, here’s the collection for your pleasure.