When it comes to brand strategy and building, as well as integrated communications, our Woman Crush Wednesday, Funmilayo Ifekoya comes top on the list. She is a result-driven marketing and communications specialist with interests in driving strategic growth and corporate reputation.
With extensive experience in planning and executing integrated marketing communication strategies for clients in technology startups, fast-moving consumer goods, and telecommunications, Funmilayo has modelled her marketing and communications outlook on being consumer-centric. She holds a firm belief that the best marketing practice is fuelled by powerful consumer insights to find the ideal consumer for the product.
Known for her excellent work, Funmilayo has been at the forefront as an amiable business leader who has led memorable campaigns at advertising giants such as TBWA and Ogilvy, with her portfolio showcasing an extensive list of notable brands such as MTN, Bournvita, and Proudly Made in Aba. She was the winner of the prestigious Cannes Young Lions advertising award.
Currently, she has the zeal to grow and develop tech startups to a global scale. According to her, tech startups will shape Africa’s future and have a strong potential for engineering growth and development by providing diversified digital solutions to Africa’s various problems, from enabling simplified payment solutions to enabling supply chain efficiency.
For the above reasons and more, Pride Magazine Nigeria celebrates Funmilayo Ifekoya’s outstanding track record of delivering impact and transforming the business trajectory of Nigerian brands and companies.