With our digital speaks edition fast approaching, we continue to shine the spotlight on digital amazons redefining the Africa’s tech landscape, especially in the area of digital marketing. Today we consider the effervescent Temitope Ooye.
Temitope Ooye (@ThatMediaBabe) is a Communication and Marketing Professional who is passionate about building, managing and connecting brands with the right audiences and delivering on identified KPIs.
She holds a Professional Diploma in Digital Marketing from the Prestigious Digital Marketing Institute (DMI), Dublin, Ireland and another Diploma in Online Reputation Management (ORM) from Shaw Academy. Temitope is a graduate of Chemistry (B.Sc.) from Olabisi Onabanjo University and a member of the Institute of Strategic Management, Nigeria (ISMN).
Having worked both on the client and agency side, she has over the past years gathered experience spanning across, Brand Strategy and Communications, Client Servicing, Digital Marketing, Social Media Marketing, Account/Project management, Media Planning/Buying, Media Production, News and Publishing.
In the early years of her career, while working at Ultima Studios Limited (a premium media production company), she was responsible for the online content development, social media and community management of brands like Who Wants To Be A Millionaire? Nigeria, MTN Project Fame West Africa, GET TV (a youth-centric cable and online TV) to mention a few.
Her work experience at the House of Freedom (This Present House – a faith-based NGO) exposed her to the rudiments of corporate communications where she primarily managed both the internal and external brand communications, media strategies and marketing campaigns of the organization.
As a key Account/Client service manager at Streettoolz (an interactive digital agency), she was responsible for developing brands campaign strategies, project management, account planning and budgeting; management of social currencies, competitive analysis, and client services.
As an astute Digital Marketing trainer, Temitope passionately teaches and supports young entrepreneurs and upwardly mobile professionals on how to leverage New Media for personal brand and business growth. She has facilitated training for organizations like the Dream Development Centre (DDC), Lagos Digital Marketing Training summit (LDMT), and Harvesters Skill Acquisition Program (HSAP) to mention a few.
She has also worked on several digital communication-led campaigns for brands like PZ Cussons, Leadway Assurance, MTN Nigeria, Nigerian Breweries Plc. (Star Lager, Amstel Malta); Not-for-profits like My Lagos Diaries, She Can Nigeria etc.
At present, Temitope Ooye serves as the Lead Consultant at TMB Global Brands – a full-service Brand Communications and Digital Marketing Company that is focused on helping corporate organisations, Not-for-profits and personal brands achieve great success via cutting edge marketing strategies and implementation.