On Wednesdays, we honour remarkable women for their amazing feats. Our Woman Crush Wednesday, Uchechi Udeoka is a good example. She is a sales and marketing professional interested in leveraging media and digital technology to grow brands and businesses. Having mastered customer relationship management, she also garnered leadership, negotiation, and management skills throughout her career.
Uchechi is currently applying her knowledge and expertise in digital communications and marketing to the growth of Eskimi DSP. Eskimi is a Programmatic DSP with a combined reach of 1 billion profiled users globally with access to 1m+ sites and apps across Africa, the Middle East, and Asia.
Before Eskimi, she worked with VacantBoards (an online outdoor advertising marketplace) as a content developer and relationship manager. She distinguished herself as a key staff member by growing the organisation’s profitability by 40% and increased inventory of outdoor sites significantly by 50%. In a quest to grow, she developed her communication skills in managing relationships between both clients and partners. This led to an increase in brand awareness within the industry.
Uchechi has a master’s in Strategic Marketing from the prestigious London School of Business and Finance (LSBF). Striking a balance between career and personal life is a big challenge for most women and their families worldwide. Uchechi has been able to overcome this limitation. This mother of a 19-month-old child is also passionate about gender equality and career growth and uses her platform to support working moms.
Uchechi is undoubtedly a shining light in today’s marketing industry. We admire her excellent spirit and root for her all the way.