Last year when the model visited Lagos for the first time for filming, he said; “The moment I landed and drove into the city of Lagos, all of those American perceptions, based on fear, were proven false,” Mason tells Vogue of his time in Nigeria. I was immediately captivated by nature, the land, the buildings, the water, and the spirit of the country, which made me free to create the song and video in this sacred place. I felt home.”
The visual was directed by Nwosu and shot by artist and cinematographer soof Light. It incorporates various people and settings throughout Nigeria’s largest city, including standout photoshoots with a group of energetic youth at Tarkwa Bay.
Nwosu says she wanted to use Lagos as more than just a backdrop for the video, showcase the city to the world. She said:
“The main goal of the film was to show the concept of love, light and understanding,”
She continued:
“It’s a really dark and uncertain time in the world and we wanted to use our creativity to not only show a film representing reconnection to people, land, water and nature, but also make a difference in the lives of the communities we present. While many artists often come to Africa and use the aesthetics of the space, we wanted to be more considerate and use this film as a catalyst to actually help people on ground and make an impact.”
See more images from the shoot below:
