YouTube in conjunction with ViacomCBS Networks Africa, and Hollywood star Idris Elba have announced new additions to the Africa Day Benefit Concert At Home lineup.
The concert,which will be streamed on the MTV Base Africa YouTube channel on Monday, May 25 at 18:00 CAT and broadcast on the network’s TV channels in Africa at 21:00 CAT, would raise funds to support food and health needs for children and families in Africa affected by the COVID-19 pandemic, through the World Food Programme and UNICEF.
Speaking on this initiative, YouTube Managing director of Emerging Markets in Europe, the Middle East and Africa, Alex Okosi, said, “African music is powerful in its ability to uplift and connect the world. YouTube is proud to be a platform for the amazing talent that has come together to celebrate Africa Day and play a role in helping to raise funds for those affected by COVID-19 on the continent.”
The benefit concert will be made available after Africa Day to support organisations and individuals to contribute towards fundraising through the World Food Programme and UNICEF campaign website.