
By Alex C
Kia Motors has surpassed the 30 million mark in global sales this month. Nearly three quarters of its recorded sales were achieved after Hyundai Motor Group acquired the country’s second largest automaker in 2000 amid the Asian financial crisis.
Globally, Kia is known for is low priced and aesthetic design which is produced as reflected in its brand value. Kia Motors made it to the best 100 brand list in 2012 for the first time and reached 83rd position last year with a value of $4.78 billion, according to Interbrand, a United States Consultant firm .
‘As of the end of April 2014, Kia’s cumulative international sales stood at 29.9 million. As motorists buy more than 25, 000 Kia cars every month, the overall figure is sure to top 30milion in May, ’ a Kia official revealed.
The company’s growth gained impetus in 2000 when it became a Hyundai affiliate, selling 22.6 million units between 2000 and April 2014. It also took a 41-year period for the carmakers to reach the 10 million mark in 2003. It however doubled its sales performance in seven years in 2010.
The Korean market was its principal base where the company sold about 10 million automobile. In recent times, Europe, United States of America, Nigeria and China have become important market for the company.
Kia began to export its product in 1975. Until then, the average price was $1, 400 but the price has escalated to $13, 800 in 2013. The automobile firm currently has an overseas capacity of manufacturing 1.44 million cars a year.
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