Man Crush Monday is all about extraordinary and high-performing men who are excelling in their respective industries. Mohammed Iyamu is no exception. He is an automotive business development expert with experience in the various sectors of the automotive industry, including sales and marketing, management, automotive maintenance, market expansion, and strategic business operations.
As an innovator, he has reimagined and recreated transparent digital automotive experiences for Africans across the continent, including Ghana, Nigeria, Uganda and Kenya. This is rooted in his passion to tackle the stagnation of the continent’s automotive industry as a result of inconsistent government policies, economic fluctuations, and the high influx of foreign used cars.
Mohammed got started in 2010 as the Founder and Manager of MeM Transport, a logistics chain that gradually built up a network of regular users through its emphasis on trust, security, and comfort. He joined Carmudi as the Retail Sales Manager in 2014, and subsequently got promoted to Head Sales and then Head of Operations. In 2016, he left Carmudi to co-establish Cars45. Cars45 provides a platform for individuals to safely buy, sell or swap their cars.
Mohammed’s next venture was the co-founding of Autochek Africa, aiming to provide solutions that improve the commercial viability of the auto industry. The company offers auto loans, maintenance services and warranties to its customers.
Fundamentally, Mohammed desires to democratize people’s access to sustainable transportation. For this astute business leader, sustainable practices precede business profit. He is also looking towards the future and researching how electric vehicles and autonomous vehicles can become useful tools in transforming Africa’s automobile landscape.
Mohammed has a degree in Business Administration and Management from the University of Lagos, and is also a member of the Certified Institute of Auctioneers of Nigeria. Aside from work, he is an avid reader and engages in strategic mapping, using these to help him implement new ideas to improve processes.
With such an impressive profile and level of impact, Mohammed Iyamu does not only fit the description of a Man Crush Monday but is an ideal role model. This is why we are celebrating him this day.