Popular American singer, Lady Gaga has recently added perfumer to her portfolio after she became the brand face for Valentino’s new perfume. The Voce Viva fragrance was conceived by the Valentino fashion house’s creative director, Pierpaolo Piccioli and the Valentino Beauty team at L’Oréal.
“Lady Gaga means freedom, self-consciousness, pure heart,” Piccioli said in a statement.
“Her participation in this campaign elevates the symbolic power of the project to the highest level.
“She is the icon of a generation,” he continued, of the only artist ever to win in the same year an Oscar, Grammy, BAFTA and Golden Globe, for her work in the film “A Star Is Born.”
“Her message of freedom, passion for art, self-consciousness and equality is the same [as what]our Valentino community stands for.”.
The perfume is set to be released towards September 2020.