American singer, Lizzo has partnered with Dove on a new campaign to encourage women and girls to embrace body positivity, high self-esteem and form healthier relationships with social media.
Breaking the news of this partnership, the singer took to Instagram to share an unretouched nude photo. In the caption with a nude image of her sitting gracefully while holding a coffee cup, she wrote:
I wanna give y’all this unedited selfie… now normally I would fix my belly and smooth my skin but baby I wanted show u how I do it au natural. I am excited to be partnering with @dove and the #DoveSelfEsteemProject which is helping to reverse the negative effects of social media and changing the conversation about beauty standards.
The Grammy-Award-winning singer has long been the queen of body confidence, through her music and constant social media posts.
The campaign, which launched with the unveiling of a powerful Reverse Selfie video, is focused on encouraging parents to have the “selfie talk” with their children – opening up conversations about using social media in a way that doesn’t negatively impact their mental health.
The campaign is part of the #DoveSelfEsteemProject, which is centred on “transforming social media into a more positive and empowering place for the next generation”.
The aim is to tackle unrealistic beauty standards that are reinforced by social media feeds flooded with digitally enhanced images.