By Alex C
Wiko, one of the fastest growing phone brands in Europe, has debut in Nigeria with its relatively new offering ‘Rainbow.’ In line with its lower-end predecessors, Bloom, Lenny, Sunset, Fizz and Goa, Wiko’s relatively new offering, ‘Rainbow’ has hi-5 resolution, making display of movies and videos a pleasurable experience and appeals to all personalities, thereby fulfilling one value of always remaining close to the new generation.
Speaking at the launch, Marcel Van De Pas, international director for the brand, says the Wiko Rainbow is a valid competitor with other devices in its range with complete cool gesture-based features, vibrating keys and a 4.4.2 android operating system, adding that browsing and multimedia experience are pleasurable.
According to De Pas, “once you break the seal, inside the box you will find a Wiko rainbow device, earphones, charge cord and plug adapter, One Li-Po battery, a warranty booklet, three sim card adapters and two extra colourful phone cases.”
He says that the product is present in 20 countries and has come to Nigeria, as Nigeria has a young population conversant with brand positioning and which has a big market for smart phones.
“We let the customers tell us what they want. We know we are dealing with customers who want value for their money and one of the ways we satisfy our customers is that we break the rules by making products differently from what you find in the market,” he says.
Nigerian consumers are among the first in Africa to enjoy the “French touch” experience that has become a phenomenal success story across Europe, he says, known for its world-class technology, cutting-edge design and exceptional product quality, Wiko smartphones are now available at mobile phone outlets across the country.
According to Gareth Abel, marketing director, Wiko, “we believe that our proposition and the combination of stylish design, latest technology, high product technology and affordable pricing will be very attractive to the large market, here in Nigeria. This is a huge opportunity for our brand in the market.”
Abel reiterates that the dynamism of Wiko is breaking rules, which summarises who they are, adding that the company has different activities on ground to ensure a brand positioning, saying that the key thing for company is to use social media to engage its target market, as the essence is about having a conversation with the consumers in the market.
“Our campaign, which will commence in November, is to raise brand awareness significantly, so we will have a national campaign to engage everyone,” he says.