Our Woman Crush Wednesday, Amira Obi-Okoye is a seasoned professional with over three decades of experience in the media industry. She currently holds the prestigious position of Group Director for Sales & Marketing at Megalectrics Limited. Her association with the organisation spans its inception, where she played a crucial role in spearheading the development of human capital and key functional units.
With her varied expertise as a media practitioner, chartered marketing specialist, independent director, law degree holder, and communications consultant, she oversees the strategic management of Naija FM, Lagos Talks FM, Beat FM, and Classic FM. Amira has significantly contributed to the success and growth of these prominent media outlets.
Amira’s interest in media originated in her youth, with a particular fondness for journalism, broadcasting, and marketing. She holds a bachelor’s degree in mass communication at the University of Lagos, Nigeria, and a law degree at the University of Essex, United Kingdom. She is also pursuing a PhD in communications. As she furthers her education, Amira also serves as an adjunct lecturer at the School of Communication, Lagos State University, and is a visiting lecturer at the School of Media Studies, Pan-Atlantic University in Lagos.
Recognised for her outstanding contributions, Amira’s multifaceted career commenced at Continental Merchant Bank (formerly Chase Manhattan). Her innovative strategies elevated the bank’s reputation as a preferred employer, fostering increased public trust and a positive perception of the organisation.
She went on to join Steam Broadcasting and Communications, serving as Marketing Manager and expanding her expertise in media marketing. Later, she ventured into consultancy, organising a notable art exhibition titled “Art for Peace” in collaboration with Nkem Gallery for the United Nations Information Centre. The impactful event promoted peace, cultural exchange, and global understanding through the transformative power of art, receiving widespread acclaim.
Her journey continued at Lafarge SA, where she served as Country Communications Manager, overseeing change management and cultural initiatives. This experience added another layer to her diverse skill set and solidified her reputation as a versatile and effective professional.
Her leadership philosophy extends beyond profit margins, and in all her engagements, Amira emphasises community development and empowerment. In the intricate dance of her career, she masterfully weaves together a rich narrative of success, knowledge, and compassion. Amina’s journey stands as a testament to her prowess in media and communications, and serves as an inspiration for those aspiring to integrate leadership, education, and social impact into a harmonious symphony of achievement.
In her poised and dynamic presence, Amira embodies the epitome of a modern-day luminary, shaping the future of media and academia with unwavering grace and purpose. Pride Magazine Nigeria celebrates Amira Obi-Okoye for all her accomplishments and cheers her on to more wins.