Our Woman Crush Wednesday, Dr. Busola Tejumola is a celebrated content strategist, boasting two decades of experience in both the media and IT sectors. Her expansive expertise spans customer and media relations, IT systems, consumer insights, and the intricate world of content production and strategy.
In her current position as Executive Head of Content & Channels, West Africa at MultiChoice—Africa’s premier entertainment provider—Dr. Tejumola plays a key role in shaping the content landscape for six Africa Magic channels in Nigeria and the Akwaaba Magic channel in Ghana. These channels, available on DStv and GOtv, showcase a diverse range of African stories. Her influence also stretches across various platforms, including traditional linear TV, video-on-demand services like DStv Stream, GOtv Stream, and Showmax, as well as mobile platforms—solidifying MultiChoice’s dominance in sub-Saharan Africa.
A respected thought leader in her field, Dr. Tejumola has earned numerous industry accolades for her immerse contributions to African entertainment. As the driving force behind West Africa’s content strategy at MultiChoice, she continually seeks new opportunities within the creative industries, delivering compelling local content that resonates with audiences. Her visionary leadership fuels subscriber growth, advertising revenue, and audience share, strengthening the company’s market position.
Dr. Tejumola’s academic accomplishments are equally impressive. She holds a PhD in Management Information Systems and Computing from Brunel University, alongside an MSc in Management Information Systems from the University of Surrey. Her leadership has been instrumental in the success of high-profile projects such as Big Brother Naija, and she has revitalised the Africa Magic brand, keeping pace with shifting content consumption trends and setting new benchmarks for impactful channel and content development.
Dr. Tejumola is widely recognised for her leadership and strategic vision. She was honoured by Forbes Afrique as one of the Top 50 Women in Management in Africa. She was also elected as a distinguished member of the International Academy of Television Arts & Sciences, a further acknowledgment as one of the key figures shaping global television. Her approach to content-led customer value management, grounded in data and local insights, continues to drive significant business success.
Beyond her core role, Dr. Tejumola is passionate about empowering Africa’s youth and championing women’s leadership. She actively advises start-ups and supports initiatives designed to mentor and prepare women for executive roles. For shaping the African narrative and nurturing the next generation of African leaders and more, Pride Magazine Nigeria celebrates Dr. Busola Tejumola.