Author: Pride Team

Traditional and Contemporary are about the latest fashion styles. From Ankara to lace, these fashion styles are laced with a touch of class, elegance and grace. They are deviations from the everyday fashion you are used to. The dramatic sleeves, edgy slits, unique designs and exquisite tailoring add up to make our catalogue a must-see. We curated the best Ankara and lace styles for you, our Pride Woman, who is a symbol of sophistication (and you can take that to the bank). Take a look below:

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Once, we shared the same classroom. We wore the same uniforms, listened to the same lessons, and filled the same exam sheets with trembling hopes. In those early years, life felt contained and comprehensible. The boundaries of the classroom were the edges of our world, and within them, we were equals — students shaped by the same rules, measured by the same yardsticks. Yet as time stretched forward, those familiar walls faded, and our once-parallel journeys began to branch into directions no one could have predicted. The classroom, in hindsight, was a metaphor — a symbol of how equality at…

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Gospel music in Nigeria has grown into a vibrant, inspiring, and influential genre that touches millions across generations. But long before contemporary gospel stars filled concert halls and dominated streaming charts, a group of pioneers laid the foundation with songs that moved hearts and drew people closer to faith. Today, we look back to celebrate some of the trailblazers who helped shape the sound and spirit of Nigerian gospel music. 1. Panam Percy Paul Often called the “King of Gospel Rock,” Panam Percy Paul brought a new rhythm to Nigerian gospel with his fusion of contemporary sounds and deep spiritual…

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Everyone has a few fashion pieces they dream of owning. Whether it is that perfect handbag, a classic pair of shoes, or timeless accessories, these items can make a wardrobe feel complete. Here are some favourites on our fashion wishlist that never go out of style. The classic white shirt Simple yet sophisticated, a crisp white shirt is the backbone of any wardrobe. It can be dressed up for work with tailored trousers or dressed down with jeans for a casual day out. Its versatility makes it a must-have for both men and women. A well-fitted blazer A blazer instantly…

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Africa, known for its vast deserts, lush forests, and long coastlines, is also home to several countries that have no direct access to the sea. These are known as landlocked countries. Being landlocked presents both challenges and opportunities, particularly in trade, transport, and development. Here is a closer look at Africa’s landlocked countries and what makes them unique. 1. Number and Location There are sixteen landlocked countries in Africa. They include:Botswana, Burkina Faso, Burundi, Central African Republic, Chad, Eswatini, Ethiopia, Lesotho, Malawi, Mali, Niger, Rwanda, South Sudan, Uganda, Zambia, and Zimbabwe. Most of these countries are located in central and…

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Our Woman Crush Wednesday is the phenomenal Unekwu “Neks” Nwaezeapu, who is a woman redefining what it means to build brands and inspire voices. With over 15 years of experience in marketing and communications, Neks has worked with some of the world’s most admired brands, including Coca-Cola, Nestlé, Guinness, Diageo and Eko Hotels & Suites. Her creativity and leadership have powered campaigns that not only shaped industries but also influenced how we experience brands. From co-leading the Sweet 6ixty Guinness World Record celebration of Nigeria’s Independence to spearheading Tropical Christmas at Eko Hotels, she has turned ideas into unforgettable national…

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A well-dressed man knows that style is not just about trends but about timelessness. And one of the easiest ways to achieve that is by building a wardrobe around classic colours that never go out of fashion. Whether for work, casual outings, or special occasions, these 5 staple colours form the backbone of a versatile and sophisticated wardrobe. 1. Navy Blue Navy blue is a universal favourite that works for almost every occasion. It is professional enough for office wear yet relaxed enough for casual settings. A navy suit, blazer, or pair of chinos can easily be paired with other…

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Professional etiquette is more than just good manners. It shapes how others perceive you, builds respect, and strengthens workplace relationships. Whether you are starting a new job or aiming to improve your career, understanding how to conduct yourself professionally can make all the difference. Here are 5 essential etiquettes to master in any professional setting. 1. Respect time — yours and others’Time is one of the most valued resources in any workplace. Arriving on time for meetings, submitting tasks within deadlines, and respecting others’ schedules show reliability. Avoid keeping people waiting unnecessarily, and always communicate early if delays are unavoidable.…

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BEX – Brand Experience Summit 2025 Theme: “Personalization at Scale: From Insights to Impact in a Data-Driven, Immersive World”. Keynote Session Topic by Victoria Ajayi: “Unpacking the Role of AI in Reshaping Consumer Experiences and Enabling Personalization at Scale” We live in an era where a single moment, one notification, one video, one tailored interaction can spark emotion, shift perception, and drive action. But here’s the challenge: how do we create these emotionally resonant, deeply personal experiences not just for one customer, but for millions all at the same time? That is the holy grail of marketing today, personalization at…

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