By Alex C
MTN Group Limited (MTN), Africa largest wireless operator, posted a double- digit revenue growth in the first four months on 2014 as the number of subscribers in Nigeria, Africa’s most populous country in Africa climbed.
The company added 1.1 million users in Nigeria, its biggest market during April, following the removal of a ban on SIM-card sales imposed in March 2014, Sifiso Dabengwa, The Chief Executive Officer said at the company’s Annual General Meeting in Johannesburg, South Africa.
The increased subscribers’ base has contributed to a 2 percent rise in total customers over the four-month period. In South Africa, sales growth slowed as mobile operators cut prices to add customers in a saturated market while the amount MTN is allowed to charge smaller companies for use of its network was reduced by the communications regulator.
‘This trend is expected to continue for at least the next two quarters reflecting the adjustments made to retail tariffs. Growing data services and mobile money are key areas of focus for the group as traditional voice revenue remains under pressure,’ Dabengwa explained.
Data revenue increased 443 percent compared with a year earlier and now contributes 17 percent to total sales, compared with 14 percent a year earlier. Interestingly, Iran, Ghana , Cameroun, Uganda and Syria all posted healthy revenue growth.
It is noteworthy to state that MTN is the only African brand in the 2014 BrandZ Top 100 Most Valuable Global Brand ranking for the third consecutive year. MTN is ranked in the 93 position this year in the prestigious global brand survey.
This ranking has strengthened the company’s resolve to continue its transformation into the digital lifestyle brand of choice for its clientele.
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