Tennis star, Serena Williams has debuted as the new face of Stuart Weitzman. It is her first major campaign for a fashion brand.
Taking to social media, she shared: “I’ve been wearing [Stuart Weitzman shoes] for probably over a decade now and they’re a real staple in my closet,” Serena says of why she loves the brand. But there’s one more reason:
“Most of all… it’s SW and it has my initials”
On Instagram, Serena shared more from the collection with caption:
“I worked and finished this exciting project with Stuart Weitzman at the beginning of this year and now we can’t hold it in anymore!” I hope through this campaign and Stuart Weitzman’s partnership with @VitalVoices, we can share a message of hope and optimism, and celebrate women and their ability to lift up their communities.”
A statement from the brand read:
“Stuart Weitzman is proud to announce Serena Williams as its new global spokeswoman, a relationship that started at the beginning of the year. The tennis trailblazer, social change leader and mother stars in the new 2020 Campaign, which highlights women as pillars of hope and optimism for their communities.
Serena exemplifies this sentiment first as a mother, and also as someone who has demonstrated resilience and courage to overcome obstacles throughout her career. Inspired by this, the campaign features her on a platform, standing tall in silhouettes designed to lift you up. Coupled with the confident energy Serena emanates, the campaign reinforces the notion that women possess the innate strength to be symbols of hope for their communities — a message that is especially relevant right now. “Now, more than ever, is a moment to focus on hope and moving forward,” Serena explains. “I want women of every generation to be inspired to do so, one step at a time
Stuart Weitzman has 2020 ongoing philanthropic campaign in partnership with Vital Voices Global Partnership. Serena Williams & Stuart Weitzman selected two women leaders — and their organizations focused on lifting up women of colour — who support vulnerable communities in the midst of COVID-19.
These leaders are Sage Ke’alohilani Quiamno, co-founder of Future For Us and Ashlee Wisdom, founder of Health In Her HUE.
The campaign was shot by Ethan James Green and styled by Gabriella Karefa-Johnson.