By Alex C
Ecobank Nigeria has introduced special banking services for its high net-worth clients. The new product dubbed ‘ Premier Banking Service’ is a personalised banking service that is tailored to suit the individual lifestyle of customers in a way that provides additional value beyond everyday banking.
The initiative, the Pan-African bank said, involved the appointment of dedicated Relationship Managers as primary point of contact. The RMs would provide round-the-clock financial advisory services to the premier banking customers and their families.
In a statement by the bank, “Whether at an Ecobank branch or at your home, personal relationship managers will be there to help customers make the right banking decisions. Also, premier banking customers are offered a range of multi- currency savings and lending products with preferential rates as well as special platinum cards with full insurance protection; if a customer loses the card it is replaced free within 24 hours.”
The statement quoted Mr Jubril Aku, managing director, Ecobank Nigeria, as saying that the new initiative affords clients’ the privilege of having a variety of exclusive lifestyle benefits, including preferential airline and hotel rates and rewards from luxury brand retailers across the globe.
He said the high net worth customers would also have the added assurance of purchase protection, safe custody and private services.
According to Aku, “Ecobank Premier Banking is a tailored service uniquely for the customer; just the way he wants it. The desire to provide our premier banking customers with the perfect fit for their busy lifestyle led to the birth of this service.”