Nigeria’s hair industry got a refreshing jolt of cutting edge service in care and styling when McBride Research Labs, Inc., the globally renowned manufacturer of leading hair care brand, Design Essentials, launched its range of products at the Civic Centre, Victoria Island, Lagos on Thursday, July 24, 2014.
Design Essential’s entry into the Nigerian market featured a series of events such as the business activation launch tagged “Design Essentials Launch & Consumer Awareness Day” and a two-day technical challenge with MRL Master Trainers passing on skills and engaging leading salons, hairdressers, barbers and hairstylists in a nationwide cutting edge training programme. Celebrity UK-based hairstylist, Dionne Smith, Global Educator for Design Essentials, Deshonica Kerrie and other MRL stylists were on ground to work their magic on the DE models and other celebrities
The ‘Consumer Awareness’ space allowed guests at the event to experience the Design Essentials® Natural and the Design Essentials® Home Care Solutions, and get valuable first-hand hair care advice. The Launch also featured the DE Purple Carpet with a parade of the glamourous DE models showcasing their hair makeover, while event partner and Nigerian stockist of Nicolas Feuillatte Champagne, XO Wine Stores, provided unending glasses of champagne to guests. In addition Celebrity makeup artist, David Onyedike of DaveSucre offered free make-up services at the venue courtesy of DE.
Some of the personalities in attendance included: Founder, MRL, Cornell McBride Snr; President, MRL, Cornell McBride Jnr; Publisher, Today’s Woman Magazine Publisher, Mrs. Adesuwa Onyenokwe; International Sales Manager, MRL, Joshua Lomotey; International Marketing Manager, MRL, Sharon Thompson; MD/CEO, PTF Orchards, Mrs Tokunbo Chiedu; Director, PTF Orchards, Mr. Patrick Marinho; and Director, PTF Orchards, Mr. Femi Niyi, among others.
PHOTOS BY: JOSEPH EDOZIE