Our Woman Crush Wednesday, Yeside Garrick has a remarkable CAN-DO attitude, contributing and playing key roles in all departments within the organisation she has worked for. She is a Marketing Communications Professional and Entrepreneur with a Mass Communication degree from Redeemer’s University, Ede Osun state in Nigeria.
Yeside concluded the mandatory National Youth Service Corps programme in 2015, and proceeded to launch her career in 2016 as a Community Manager at Cregital, a creative agency in Lagos. At Cregital, she was involved in growing its online forum Zegist through targeted marketing strategies and engaging members of the community in regular conversations and campaigns.
She left Cregital to take up a position at Wild Fusion, a leading digital marketing agency in Lagos. There she handled the agency’s large portfolio of clients like Oando and British Council. Moving on, she joined Gitgirl, a startup which organises training for women in data analytics, front-end development, and other tech-related areas. As Community Manager, Yeside oversaw Gitgirl’s external communications strategy and internal engagement plan for a community of 50 Nigerian women.
Yeside is currently the Strategic Marketing Manager at Softcom, a company providing accessible tools and solutions for individuals and business owners. At Softcom, Yeside works in all areas related to marketing, including managing the brand image and digital presence of Ardova Plc (formerly Forte Oil) and Honeywell Flour Mills. She also creates notable experiences for clients while driving consumer engagement through various touchpoints.
As Yeside continues to advance in her career, she enjoys what she does, working in several capacities from core marketing and communications functions to human capital and administration roles. She is always keen to develop impactful brand positioning and go-to-market strategies, while fostering a healthy relationship within and between teams/departments to have her colleagues working with a unified sense of purpose.
For her dedication, diligence, collaborative nature, and drive, Pride Magazine Nigeria celebrates Yeside Garrick as our Woman Crush Wednesday.