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How is a perfume created? What is the process?
Perfume creation starts with one strong emotion, represented by a creative accord that will be the heartbeat of the fragrance. Around that singular emotional and olfactive idea, we create multiple facets to enhance the beauty and the signature of that feeling.
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What is the inspiration behind Viva la Juicy?
The emotional message for Viva la Juicy was a delicate femininity with an addictive sensuality. As a fragrance, it began as the tension between a beautiful petally gardenia, and an addictive caramel. The idea was to create a caramelized flower.
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What was your initial vision for Viva la Juicy, and how did it develop into the final fragrance?
You can be feminine at any age. I really wanted to capture a modern, ageless femininity, with a qualitative wink to luxury. Viva la Juicy has a happy optimism that enhances the woman who wears it, adding a layer of tactile femininity.
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How would you describe the fragrance? Olfactive discussion of the top (mandarin and wild berries), middle (honeysuckle, jasmine petals and gardenia), and base (creamy amber, caramel woods, vanilla, sandalwood and praline).
The top is pure sparkling optimism, expressed with juicy fruit and joyful berries. The midnote is a feminine bouquet of white flowers with petally gardenia, sensual jasmine and dewy honeysuckle. The back has a modern gourmand sensuality.
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How did you select the key notes?
Each of them represents a facet of the modern woman and what’s important to her today: optimism, femininity, and sensuality.
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In the decades you have been a perfumer, what changes have you noticed? Changing trends?
Fragrances have become lighter, in two senses of that word: first, they have more light in the structure and are less overwhelming, less overpowering; and second, they are less complicated now, and they’re easier to understand. You smell it and you get it right away.
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Since its launch, Viva la Juicy has been named one of the top 10 prestige fragrances in the U.S. As the perfumer, how does it feel to be bestowed this honor?
Fragrance is a very personal affair; there’s an intimacy between a woman and her scent. I get attached to every fragrance I create, so there’s nothing better or more fulfilling than seeing your work genuinely appreciated by the consumer.
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What is it that makes Viva la Juicy special and elevated the fragrance to its iconic status?
Viva la Juicy brought a new signature. It’s very feminine and textural, fun and delicate… I really believe in touching the consumer with pleasure. I create as a woman, and when other women like it, it shows there is truth in the creation. We are most successful when we are true to ourselves.
9. Where is it available?
Juicy Couture is retailed exclusively at Montaigne Place Outlets nationwide. Visit any of the Montaigne Place Stores located at:
Montaigne Place Ikeja City Mall
Address: Ikeja City Mall, Shop L033, Obafemi Awolowo Road, Alausa, Ikeja, Lagos
Tel: 0708 068 0133
Montaigne Place The Palms Shopping Mall
Address: Shop 16, The Palms Shopping Mall, 1 Bis Way, Lekki Expressway, Victoria Island, Lagos.
Tel: 0704 606 6641
Montaigne Place The Spa
226B, Muri Okunola Street, Victoria Island, Lagos
Tel: 012705596|012703735|0803 713 0408
Montaigne Place Surulere
Address: Shop B7, Adeniran Ogunsanya Shopping Mall, Adeniran Ogunsanya Street, Surulere, Lagos.
Tel: 0704 533 4511
Montaigne Place MMA2 Domestic Airport Airside
Address: Shop 8, Air Side, Departure Level, New Murtala Mohammed, Local Airport, Lagos.
Tel: 0704 533 4513
Montaigne Place MMA2 Domestic Airport Landside
Address: Shop 10 Land Side, Departure Level, New Murtala Mohammed, Local Airport, Lagos.
Tel: 0704 533 4514
Montaigne Place Adebola Shopping Mall
Address: Shop 8, Adebola Shopping Mall, 53 Isaac John Street, GRA Ikeja, Lagos.
Tel: 0704 533 4512
Montaigne Place Silverbird Entertainment Centre
Address: Silverbird Entertainment Centre, 1161 Memorial Drive, Cadastrial Zone, Central Business District, Abuja.
Tel: 0704 606 6644
Montaigne PlaceGrand Towers Abuja Mall
Address Grand Towers Abuja Mall, Plot 232 Cadastal Zone B14, Dutse, Abuja.
Tel: 0704 533 4520
Montaigne Place Polo Park Mall
Address Shop G39&G40, Polo Park Mall, GRA, Enugu
Tel: 0704 533 4519
Montaigne Place Genesis Center
Address: Genesis Center, Shop 2b1, Tombia Street, Gra Phase 2, Port Harcourt.
Tel: 0704 606 6647
Montaigne Place Worldway Plaza
Address: Ground Floor, Worldway Plaza, 129 Aba Road, Port Harcourt, Rivers State.
Tel: 0704 606 6645
Montaigne Place Happy Bite
Address: Happy Bite Plaza, 1 Stadium Road, Opposite Air Force Base, Aba Road, Port Harcourt, Rivers State.
Tel: 0704 606 6646
Montaigne Place Cocoa Mall Ground Floor
Address Ground Floor, Ibadan Cocoa Mall, Coca House Building, Dugbe Ibadan
Tel: 0704 623 6248
Montaigne Place Cocoa Mall First Floor
Address Shop C36/C37 Ibadan Cocoa Mall, Coca House Building, Dugbe Ibadan
Tel: 0704 623 6247