Our Woman Crush Wednesday, Christianah O. Robinson is an esteemed leader in communications and sustainability, shaping transformative initiatives that not only drive business success but also promote positive social and environmental impact. With expertise spanning public relations, employee engagement, sustainability, and ESG, Christianah excels at aligning corporate objectives with global sustainability goals, ensuring both organisational growth and meaningful societal progress.
As Diageo West and Central Africa’s Spirit of Progress Manager, Christianah leads the company’s Society 2030 objectives, focusing on Positive Drinking, Inclusion and Diversity, and Grain-to-Glass Sustainability. A natural connector, she fosters collaboration between governments, businesses, and civil society to scale impactful solutions addressing environmental challenges and harmful alcohol consumption. Her strategic oversight also includes leadership engagement and internal communications, contributing to Diageo’s expansion in the region, particularly the recent opening of the Diageo Nigeria office.
Throughout her career, Christianah has delivered exceptional results in various roles. In 2023, during her secondment with Diageo’s Financial Controllers Group, she championed employee engagement for over 600 financial professionals across multiple continents, launching campaigns such as the CG Learning Academy and My Learning Story initiative to inspire skill development. She also played a key role in executing sustainability programmes in 32 African countries, gaining recognition for her contributions with Diageo’s prestigious Unsung Hero award.
Previously, as Corporate Communications and Sustainability Specialist at Guinness Nigeria, Christianah led initiatives that streamlined processes and amplified the brand’s influence, including automating sponsorship reporting, managing the Guinness Nigeria Scholarship Programme, and growing the company’s LinkedIn following by 70% in one year. She also managed impactful events, such as the launch of Guinness Nigeria’s head office.
A lifelong learner, Christianah holds an MBA in Sustainability from Nexford University, USA, and a BSc in Industrial Chemistry from Caleb University, Lagos. She is also certified in Environmental Impact Assessment, Project Management, Digital Marketing, and Health, Safety, and Environmental Management.
Recognised early for her excellence, Christianah earned several academic honours, including the Senior Secondary Education and Tertiary Education Scholarship Awards from Nestlé Central and West Africa. She was named Best Graduating Student and Valedictorian at Grimes International College and received the Sophomore of the Year Award from Caleb University’s Association of Pure and Applied Sciences.
Outside her professional achievements, Christianah is deeply committed to community impact. She led the Guinness Nigeria Creates a Smile initiative, transforming lives in local communities, and has empowered over 700 women through the Spirited Women Network. Passionate about inspiring others, she shares motivational content on her YouTube channel, ‘Sparkle with Christy,’ encouraging people to pursue their dreams fearlessly.
In her downtime, Christianah enjoys the tranquillity of the beach and has recently developed a love for travelling, immersing herself in new cultures and creating cherished memories. Today, Pride Magazine Nigeria applauds Christianah O. Robinson for her remarkable achievements in the communications industry and beyond.