American singer/actress, Jennifer Lopez who has been teasing her fans with a ‘secret project’ has finally unveiled what it is all about. She will be officially launching her own beauty brand, J.Lo Beauty.
Jennifer Lopez, who teased with the announcement of her beauty brand earlier this month, shared an early morning, makeup-free video in which she explained how grateful she felt for upcoming projects.
Two years after collaborating with Inglot Cosmetics on a makeup collection, JLO , as she is fondly called, finally revealed that she has been hard at work on her very own beauty brand.
She revealed her beauty brand in a glowing selfie which she posted on Instagram yesterday. In the caption, she revealed that it is a beauty brand called JLo Beauty, which is coming soon. According to a trademark filed in December 2019, JLo Beauty will offer everything from cosmetics to skincare products.