Our Woman Crush Wednesday, Oluwatobi Rasaq Alaka is a marketing professional par excellence, with over a decade of experience in marketing and marketing communications.
Oluwatobi holds a bachelor’s degree in mass communication from Olabisi Onabanjo University, a Master of Science degree in marketing from the University of Lagos, and a postgraduate diploma in marketing communications from the Chartered Institute of Marketing, United Kingdom.
Oluwatobi has established herself as the go-to person for internal and external brand communications, content development, brand strategy, business development, client relations management, sales and marketing research, and has worked with top local and international brands in the Nigerian market. She currently serves as the Corporate Communications Manager for Zone. Zone is a regulated blockchain company focused on enabling the use of digital currencies, and is Africa’s first decentralized payment network, allowing direct transactions among participating institutions.
Her zeal for women empowerment spurred her to set up Empowher Nigeria, which educates young women on soft skills essential for their businesses and professions. The focus is on cultivating self-love, confidence and upskilling for young women as they embark and maintain their journeys toward self-fulfilment and success. Her love for fashion led her to set up The Accessories Lounge Nigeria, a retail business for lovely and affordable women’s costume jewellery.
Pride Magazine Nigeria is drawn to how Oluwatobi is transforming the marketing communication space, as well as her efforts to support and lift up other women. That’s why she is our Woman Crush Wednesday.