Leveraging on the success of other South African companies in Nigeria market, African mobile technology brand, AG Mobile has launched products in Nigeria.
The launch has further rasied saturation of the Nigerian phone market considering the presence of many original design manufacturers (ODM) including Samsung, LG, Nokia, Huawei, Tecno and many others.
However, AG Mobile is rather unique as the group is the continent’s first ODM, and the first South African brand to release its own mobile device since 2007.
Statistics show that Nigeria is the ninth African country where AG Mobile phones and tablets are available.
Four of the android smartphones unveiled in Lagos in order of features and capacities include the AG Ghost, AG Style and another one all coming with dual SIM design.
According to the chief executive officer of AG Mobile, Mr. Anthony Goodman, entering the Nigeria market formed part of the brand’s expansion strategy to provide more Africans with affordable, quality products while investing in markets that offer mutually beneficial opportunities.
He said “As a proudly African brand we believe that we will bring great value to Nigeria. We’ve started by building relationships with well-respected brands such as MTN, Etisalat, Ringo and Jumia, creating employment opportunities, and supporting the networks’ objectives to advance Nigeria’s connectivity from 2G to 3G.”
Continuing, he added that “While our initial marketing roll-out covers Lagos, Abuja, Port-Harcourt and Kano, our reach is national. Our Android, feature-rich devices are available online via Jumia, from MTN and Ringo outlets, as well as independent dealers across the country. We’re also completing the installation of our first retail space at the Ringo Arena in the Computer Village in Lagos and will be rolling-out similar outlets where customers can experiment with live devices before they purchase them. Any repair issues will be administered at an in-country repair centre.”
