As we age, our skin changes, and so do our makeup needs. Women over 40 often find themselves navigating a new landscape in the world of beauty, seeking makeup routines that enhance their natural features while addressing the changes that come with age. With the right techniques and products, it is entirely possible to achieve a radiant, ageless look.
Here are some makeup hacks tailored specifically for women over 40:
1. Start with skincare
Before diving into makeup, prioritise skincare. Cleanse, moisturise, and use products that target your skin’s specific needs, such as hydration, firmness, and brightness. A well-prepped canvas sets the stage for flawless makeup application.
2. Hydrating primer
Choose a hydrating primer to create a smooth base for makeup. Primers with ingredients like hyaluronic acid can plump the skin, minimise the appearance of fine lines, and help makeup last longer without settling into creases.
3. Lightweight foundation
Opt for lightweight, hydrating foundations or tinted moisturisers that provide coverage without feeling heavy. Avoid matte formulas, which can emphasise wrinkles and dryness. Blend well for a natural finish.
4. Conceal strategically
Use a creamy, hydrating concealer to brighten under-eye areas and conceal any blemishes or discolouration. Lightly dab and blend with a damp makeup sponge or brush for a seamless look.
5. Focus on the eyes
For the eyes, choose neutral eyeshadows that enhance your eye colour and complement your skin tone. Matte shades work well for everyday looks, while shimmer can add a touch of glamour for evening events. Use an eye primer to prevent creasing and make eyeshadow last longer.
6. Define brows
Well-groomed eyebrows can frame the face and give a more youthful appearance. Fill in sparse areas with a brow pencil or powder, following your natural brow shape. Use a spoolie brush to blend and soften for a natural look.
7. Lift with mascara
Opt for lengthening and lifting mascaras to open up the eyes. Wiggle the wand at the base of the lashes and comb through to the tips for added volume and definition. Curl lashes beforehand for an extra lift.
8. Blush and bronzer
Add a touch of colour to your cheeks with a blush that complements your skin tone. Peachy or rosy shades can brighten the face. Use a light hand and blend well. For a sun-kissed glow, apply bronzer to areas where the sun naturally hits, like the forehead, cheekbones, and jawline.
9. Soft lip colours
Choose soft, hydrating lip colours that enhance your natural lip tone. Nude shades, soft pinks, and berry tones are flattering choices. Use a lip liner to define the lips and prevent feathering.
10. Set with setting spray
Finish your makeup look with a setting spray to lock in your makeup and give a natural, dewy finish. Look for setting sprays that also provide hydration for a refreshed look throughout the day.
These makeup hacks make you embrace your age with confidence and enhance your natural beauty at every stage of life. Remember, makeup is meant to enhance, not mask, so embrace your unique features and let your inner beauty shine through.