Our Woman Crush Wednesday, Adefisayo Akinsanya is a highly accomplished brand management and communications executive, renowned for her expertise in brand and reputation management, stakeholder engagement, and driving impactful social initiatives. With a proven track record, she strategically positions organisations, brands, and businesses to enhance their brand equity and foster advocacy.
Her educational background includes a bachelor’s degree in marketing from Crawford University and a master’s degree in management from the University of Lagos. She is an alumna of the esteemed Lagos Business School (LBS). Adefisayo has further enriched her knowledge through participation in various business workshops and training both locally and internationally. She is an active member of esteemed professional organisations, such as the Nigerian Institute of Public Relations, the National Institute of Marketing of Nigeria, and the Association of Professional Women Bankers.
Currently, Adefisayo holds the position of Head of Marketing Communications at Accion Microfinance Bank, a leading national microfinance institution in Nigeria. Throughout her decade-long career, she has been making a significant impact on businesses and brands. Her diverse experience spans across brand and communications, risk management, retail banking, project management, and customer and people engagement. Adept at business strategy and planning, public relations, marketing, sales, partnerships, and stakeholder engagement, she has become a sought-after expert in the industry.
Beyond her professional achievements, Adefisayo is deeply passionate about empowerment and social development. She is the visionary behind SEA (Supporting and Empowering All) Foundation, a non-governmental organisation dedicated to supporting and empowering individuals and families through mentorship, skill acquisition programmes, and inclusion initiatives. Through the SEA Foundation, Adefisayo has assisted entrepreneurs by offering valuable business resources, as well as guidance to help them thrive and become profitable brands.
Not only does Adefisayo impact lives through her foundation, but she also generously shares her knowledge and insights by speaking at various workshops, seminars, and mentoring sessions for young professionals.
Her contributions to the field of marketing and communications have not gone unnoticed. In 2022, she was recognised as the Most Outstanding Marketing Professional in the microfinance sector by the Women in Marketing & Communications (WIMCA).
In her leisure time, Adefisayo indulges in her passions for travelling, fashion, and generally seeking out new experiences and adventures. Pride Magazine Nigeria is proud to be affiliated with this Amazon whose zest for life is evident in both her professional and personal pursuits.