How far can you go to go against your values? For Big Brother Naija star, Khafi Kareem, who was one of the housemates in the fourth season of the reality TV show, she would not compromise or take any chance in the face of any test.
She proved so after she turned down a brand deal offer from a skin whitening company worth N8M. According to her, the reason she decided to turn down the offer was because of her personal belief and values.
The reality TV star made this known during an Instagram live chat with media entrepreneur, Ubi Franklin.
She said:
“I have always tried to monetise myself in a way that is truly in line with my values. I have had to reject certain things. So, a certain company contacted me and this is actually, till today, the biggest offer I have received,”
“It was about N8 million and it wasn’t that much that I would have to do, but it was for a skin bleaching brand. I was in the dilemma of taking the money but not having to do much and this is not something I believed in.
Knowing that such deals had repercussions, she decided to reject it. She added: