Like fashion, makeup trends come and go. What was once the height of beauty inspiration can quickly become yesterday’s news. As consumers become more discerning and the beauty industry shifts towards authenticity and sustainability, several once-popular makeup trends are now fast fading into the background.
- Heavy Contouring
Inspired by celebrities and social media influencers, sharp, dramatic contouring ruled the beauty scene for nearly a decade. While it helped to sculpt the face and create striking looks, many now find it too harsh for daily wear. The current preference leans towards subtle definition and cream products that enhance rather than mask natural features.
- Overdrawn Lips
The fuller pout, popularised by reality TV stars and countless makeup tutorials, led to a wave of exaggerated lip lining. However, the overly drawn lip look is steadily losing its appeal. Beauty lovers are choosing more natural lip shapes and soft, diffused liners for a flattering and modern finish.
- Instagram Brows
Bold, sharply defined eyebrows that look almost stamped on were once the go-to. These brows often involved multiple products and a lot of effort, with results that looked anything but effortless. Today’s trend favours fluffier, feathered brows that follow the natural hair growth, embracing individuality over uniformity.
- Cut Crease Eyeshadow
The precision and drama of a cut crease eyeshadow look once dominated tutorials and red carpets alike. But the tide is turning. Simpler, one-swipe eyeshadows and monochrome lids are now taking centre stage. The minimalist approach not only saves time but also offers a more wearable aesthetic.
- Excessive Highlighting
Blinding highlights on cheekbones, nose bridges, and even collarbones were once all the rage. But the glowing-to-the-gods look is being replaced by a more refined, lit-from-within radiance. Liquid highlighters and subtle luminisers now provide a healthy sheen without the glittery excess.
- Matte Everything
From lips to foundation, the matte finish was long considered the ultimate beauty statement. While still a favourite for some occasions, matte has made way for dewy, skin-like finishes that mimic natural textures. Hydrated, glowing skin is in, and flat, heavy finishes are on their way out.
- Colourful Cut-Out Eyeliner
Though editorial and eye-catching, brightly coloured, graphic eyeliner never quite made it to everyday wear. While it had its moment in festival seasons and fashion campaigns, most makeup lovers are returning to timeless winged liners or no liner at all.
The evolution of beauty trends reflects changing consumer values. More people are embracing skincare-first routines, opting for looks that enhance rather than conceal. The rise of “clean girl” aesthetics and minimalist makeup also signals a return to authenticity, comfort, and simplicity.